This is a short motivational article which should be of value to small to medium sized commercial companies focused on product development and distribution. These companies vie for space with larger multinationals already serving a consumer market running into the billions. Previously, there have been arguments that suggest that small companies would not be able to implement sustainable alternatives in regard to consumer focused or friendly container packaging.
Nothing could be further from the truth, and this article seeks to help dispel the myth. Conventionally, all companies are, of course concerned with container decoration in order to make their brands attractive to the consumer. They also have to weigh up their warehousing and transportation arrangements in order reach their targeted consumer locations. And today, there is a link-up with stakeholders across the globe.
In the interest of furthering the cause towards more sustainable packaging methods, it could be argued that one consumer attraction aside of decorativeness and clear labeling is that of the convenience of lightweight packaging. In this case, new sustainable materials have been developed that utilize far less plastic. And these materials are also a lot easier to discard if, indeed, they cannot be reused or the desire to do so is not yet there.
Because by the time the consumer has ‘dumped’ their packaging, waste disposal units are now better able to separate the materials for redistribution and repackaging. While bottles will always remain sustainable, other traditional packages made from plastic and tin have become lighter and more pliable. You will have noted this as a consumer. Take your soda can, for instance. It is conveniently lightweight and comfortable to hold.
By the time you have completed your consumption of your can’s contents, it’s quite easy to crush the container with one hand, although it’s never necessary. Either way, recycling of such materials are a lot easier. Because there is a global market interest for a majority of business developers, you would have thought that this would impact the carbon footprint. In terms of distribution and shipping, indeed it does.
But when it comes to product development, collaborators concerned with product and package design never have to step out of their offices, studios or workshops. All design possibilities take place online. Software packages with measurement tools have been developed to assist business and product developers with their search for solutions that lead towards sustainability. Taking what is termed as a life cycle approach to packaging design and development, the caveat arises that allows companies to utilize less materials and processes, streamline all operations and end up expending themselves far less financially.
In an era of organic approaches to life, there has also been a bold move away from the use of conventional chemicals, as the case may be for the products under development. The motivation here is that after all laboratory testing is completed, product developers have seen just how much more effective the use of organic materials are in terms of cleaning, healing and sustenance, say for example.